About Us

Welcome to BHA Jewelry, your trusted partner in luxury and bespoke services for fine jewelry. With years of experience and an unwavering commitment to excellence, we specialize in delivering a wide range of services that cater to every aspect of the jewelry industry. From rare colored diamonds and gemstones to custom designs and expert repairs, we offer a one-stop solution for all your luxury needs.

At BHA Jewelry, we understand that jewelry is more than just a possession—it’s a reflection of your personal style, memories, and milestones. That’s why we take great pride in offering exceptional service and high-quality craftsmanship. Whether you are looking to create a one-of-a-kind piece, acquire rare gemstones, or need expert repair services, we are here to turn your vision into reality.

Our shared services model allows us to offer flexibility, efficiency, and the highest standards of quality, all tailored to meet the unique needs of our clients. We work closely with individuals, retailers, and other businesses, offering a comprehensive suite of services to ensure that every aspect of your jewelry experience is seamless.

Join us at BHA Jewelry, where passion, precision, and professionalism combine to deliver luxurious and personalized solutions for all your jewelry needs.

Mission

Our mission is to provide unparalleled luxury and bespoke services by delivering exceptional fine jewelry that meets the unique needs and desires of each client. With years of expertise, we are dedicated to offering rare gemstones, custom designs, and expert repairs, ensuring that every piece embodies timeless beauty and craftsmanship.

Vision

Our vision is to be the leading name in the jewelry industry, renowned for our commitment to excellence, creativity, and personalized service. We aim to redefine luxury by creating unforgettable experiences and extraordinary pieces that leave a lasting legacy for generations to come.

Ash Chugani
Chief Executive Officer

Ash Chugani

Ash Chugani is the co-founder and CEO of BHA Jewelry, bringing over 26 years of experience and a passion for timeless design to the world of fine jewelry and luxury watches. Known for his integrity, craftsmanship, and personalized service, Ash leads with a vision that blends tradition and innovation—curating collections that reflect enduring elegance with modern style. Under his leadership, BHA Jewelry has become a trusted name in the retail space, known for exceptional quality and dependable sourcing. Outside of the business, Ash enjoys traveling, spending time with family, and staying engaged with his community.
Tesh Chugani
Director of Product Development & Operations

Hitesh Chugani

Hitesh Chugani brings over 20 years of experience in jewelry and watch retail, with expertise in product development, operations, and strategic planning. A graduate of UNC Chapel Hill with GIA certifications, he leads BHA Jewelry’s design and quality efforts—combining rare gemstone sourcing, trend-forward thinking, and meticulous attention to detail. Hitesh’s hands-on approach ensures that every piece stands out for its boldness and craftsmanship. His background also includes helping grow Kay’s Fine Jewelry across the Caribbean, with a focus on customer experience, team leadership, and innovation across retail and e-commerce platforms.
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Ceo

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